Inner Sea

OVERVIEW

This branding project focuses on the visual identity of Inner Sea, a horror TV show inspired by Agatha Christie’s novel Ten Little Niggers. It reinterprets the narrative and atmosphere of the original work through a contemporary visual language, defining the tone of the series through moodboards, a distinctive logo, and a set of graphic marks. As one of my early design projects, it played a foundational role in shaping my creative method and approach to narrative-driven branding.

YEAR

YEAR

2020

2020

2020

2020

TYPE

Branding

ROLE

ROLE

Brand designer

About the project

The development of Inner Sea begins with a reinterpretation of the novel’s plot, adapted into a serialized format to establish a coherent and engaging storyline. To define the show’s mood, a series of visual references and atmospheres were collected, guiding the construction of the identity.

The project includes the creation of a logo, a system of auxiliary signs to be applied across various media, and a comprehensive brand book documenting the entire creative process—from research to conceptual development to the final visual system.

About the project

The development of Inner Sea begins with a reinterpretation of the novel’s plot, adapted into a serialized format to establish a coherent and engaging storyline. To define the show’s mood, a series of visual references and atmospheres were collected, guiding the construction of the identity.

The project includes the creation of a logo, a system of auxiliary signs to be applied across various media, and a comprehensive brand book documenting the entire creative process—from research to conceptual development to the final visual system.

The main distinguishing mark consists in the illustration of a monstrous being related to the plot that emerges from the marine depths.

The brand book retraces all the designing steps, starting from the concept and the plot.

The brand book retraces all the designing steps, starting from the concept and the plot.

The central graphic element is the logo, result of the combination of the lettering and the distinguishing marks.

The central graphic element is the logo, result of the combination of the lettering and the distinguishing marks.